TL;DR
Turn your wind-down time into listening time
- Thousands of audiobooks, podcasts and originals
- Listen on your phone, tablet or Echo — also offline
- Cancel anytime
An Athletech News report argues that connected back-office systems can help fitness operators gain a clearer view of their businesses as they expand. Exerp executive Mehdi Benjelloun says automation and accessible data may support payment recovery, staff decisions and member service; the report does not provide independent performance data or quantified results.
Athletech News has published a report on how connected business systems could help fitness operators manage payments, expansion and member service. The article draws on comments from Mehdi Benjelloun, Exerp’s president of enterprise fitness, and presents an industry perspective rather than a study measuring the results of particular systems.
Fitness operators use back-office systems to manage memberships, payments, class bookings and reporting. The report says these functions are taking on a broader role as businesses face competition, pressure on margins and higher member expectations. Benjelloun argues that connected systems can help operators see activity across their businesses in real time and respond more quickly.
The report focuses on two operational challenges: recovering payments and scaling operations. Failed payments and manual follow-up can leave some membership revenue uncollected, it says. Automation for payment retries, debt recovery and member communications, alongside payment links and self-service options, may help resolve balances while reducing staff workload. The article does not quantify how much revenue these measures recover.
As a business adds clubs, brands or markets, separate systems can make it harder to reconcile information and maintain consistent processes. The article says that relying on experienced staff to move data and manage routine tasks can become difficult to sustain across many locations. Benjelloun recommends standardized processes, automation and information that can flow between teams. The report also names Exerp GO as an example of a product that gives staff access to live business and member data on the club floor.
How Connected Systems Could Support Growth
The report’s central point is that growth can create administrative strain as well as new business opportunities. When teams must reconcile records across separate platforms or wait for information from a back office, they may have less time and context to help members. A more joined-up view of operations could help staff address account issues during an interaction and allow managers to spot patterns sooner, according to Benjelloun.
Payment handling is one direct area of interest because acquiring members does not guarantee that every scheduled payment will succeed. Easier ways to settle an outstanding balance could make recovery more convenient for members and reduce manual follow-up for staff. The article also links accessible membership and behavioral information to possible retention work, though it offers no figures on member retention or lifetime value.
For readers assessing the report’s business case, the distinction between a proposed benefit and a measured outcome matters. The article describes potential uses for connected systems and quotes a vendor executive; it does not compare operators using different systems, report verified financial gains or establish that a particular technology causes better member experiences.
The report describes a shift in how fitness businesses may view administrative technology. Tasks such as collecting payments and booking classes have long been treated as operational necessities. The article says rising competition, margin pressure and member expectations have increased the value operators place on information that can inform decisions across the business.
Benjelloun describes the difficulty of expansion as a problem of managing data, systems and processes as well as opening more clubs. Separate platforms can require staff to reconcile records, slow reporting and create additional points where information moves between systems. The report does not identify specific incidents or quantify the security risks it mentions.
The article also connects back-office operations to routine member interactions. Joining, paying, booking a class, entering a facility, changing a membership or asking for help may appear simple to a member, but each can depend on information being available to the right systems and staff. The supplied source excerpt ends while describing this point, so it does not include the article’s complete discussion of member experience.
““Back-office infrastructure is no longer just a record-keeping function.””
— Mehdi Benjelloun, president of enterprise fitness at Exerp
Results and Rollout Details Are Unreported
The supplied article excerpt does not provide independent measurements of payment recovery, operating costs, retention, staff productivity or member satisfaction. It also does not specify how operators should compare systems, what implementation costs may be involved, or how long it could take to see results. Benjelloun is an executive at Exerp, whose product is cited in the report, so his comments represent an industry and company perspective.
The source material ends partway through a paragraph about the member experience. It is not clear from the excerpt whether the full article includes further examples, caveats or operator evidence. The report also gives no publication date, making the timing of the claims difficult to place beyond the fact that Athletech News published it.
Operators Must Test the Business Case
The report does not announce a product launch, policy change or deadline, and it names no scheduled next milestone. The practical next step for operators considering the approach would be to assess their own payment failures, manual workloads and data gaps, then determine whether a proposed system addresses those needs. Any claimed benefit would need to be checked against the operator’s costs and results.
Further evidence could include measured changes in recovered payments, staff time, member retention or service outcomes, along with details about implementation and security. The supplied source does not say whether Athletech News or Exerp plans to publish that information. For now, the report sets out a case for connected operations, while the scale of any resulting gains remains unverified.
Key Questions
What is the news development?
Athletech News published a report examining how connected systems could help fitness operators manage back-office work as they grow. It features comments from Exerp executive Mehdi Benjelloun.
What operational problems does the report highlight?
It points to failed payments, manual follow-up and disconnected systems as potential sources of lost revenue, staff workload and slower access to business information.
Does the report show that connected systems increase revenue?
No. The supplied material describes ways automation and accessible data may help with payment recovery and operations, but it gives no measured revenue results or independent comparison.
What is Exerp GO?
The report identifies Exerp GO as an example of a product that can give staff access to live member, operational and business data on the club floor.
What remains unknown?
The excerpt does not state the systems’ costs, implementation timelines or measured effects on payments, retention and member satisfaction. It also ends before the full member-experience discussion is provided.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
