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Home-based care companies are using franchising to expand, with Solenvia Caregivers signing two agreements as it builds a franchise operation. Its new locations are still in licensing and onboarding and have not generated revenue, highlighting the time and support required to turn franchise agreements into operating businesses.
Home-based care companies are expanding through franchising, but new agreements do not immediately translate into operating locations or revenue. Solenvia Caregivers has signed two franchise agreements since August, including one in Florida and another in Fairfield County, Connecticut, while both locations remain in licensing and onboarding, Home Health Care News reported.
Solenvia, based in Middletown, Massachusetts, provides non-medical home care, including personal, hourly, live-in and overnight care. The company appointed Justin Brady as vice president of franchise operations in September. He oversees franchisee onboarding, training and support and is refining the company’s caregiver scheduling model. Brady told Home Health Care News that most of Solenvia’s revenue still comes from company-owned operations; the two franchise locations have not yet brought in revenue.
Other providers described franchising as a way to grow while relying on local owners. Home Helpers Home Care, based in Blue Ash, Ohio, has 409 locations across 40 states. Right at Home, headquartered in Omaha, Nebraska, operates more than 750 locations across the United States, Canada, the United Kingdom, Australia and Ireland. Their executives said finding owners who fit the business and supporting them through launch and beyond are central parts of the model.
Franchisors sell independent operators the right to use a brand and its business model. In return, franchisees pay fees and royalties. Home Helpers also charges franchisees a contribution of 1% to 2% of revenue for national marketing, advertising and branding, according to CEO Emma Dickison. That arrangement can give franchisors recurring income and provide local businesses access to a recognized brand and operating resources, but it also requires owners to commit capital and follow the system.
Why Franchise Execution Matters
The difference between signing an agreement and opening a care operation matters to both companies and prospective owners. Solenvia’s locations have yet to generate revenue while they complete licensing and onboarding, showing that franchise growth can take time before it adds operating income. The source report does not provide a date when either location is expected to open or a forecast for its revenue.
Home care also depends on consistent service delivery in clients’ homes. Executives interviewed by Home Health Care News said franchise systems need to screen prospective owners, train them and provide operational help. Those supports can help new operators follow the brand’s model, while gaps in planning may cause confusion or weaken competitiveness, according to the report’s industry experts. For readers considering a franchise, the reported fees, time commitment and support arrangements are practical factors to examine alongside the potential to build a local business.
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How These Care Franchises Operate
Under the franchise structure, a company licenses its brand and operating model to an independent operator. A franchise disclosure document, or FDD, provides prospective owners with information about the business and is legally required, according to the report. Right at Home offers education on its FDD and model before an owner signs, followed by onboarding and pre-opening training during the six months before a location opens. It then provides ongoing coaching and operational guidance over the 10-year franchise agreement.
Home Helpers also uses its franchise development team to explain the business and assess whether the company and prospective operator are a fit. Dickison said the company assigns a team to stay with new franchisees for at least their first two years. Home Helpers was acquired in 2021 by healthcare-focused private equity firm RiverGlade Capital. More recently, Greenwood Village, Colorado-based Home Halo moved to a franchise model in late 2025. Solenvia’s first agreement, signed in August, marked its expansion into Florida; its next was signed in Fairfield County in mid-October.
“We believe that to effectively scale and deliver a good product to our end user is through franchising.”
— Bryan Dylewski, CEO of Solenvia Caregivers, speaking to Home Health Care News
What the New Locations Still Need
The report does not specify when Solenvia’s Florida and Connecticut locations will complete licensing, open to clients or begin generating revenue. It also gives no projected opening dates, startup costs, expected revenue, or performance results for the new franchisees. The locations’ current status is described as licensing and onboarding, so their eventual operating results remain unknown.
More broadly, the source material does not compare franchisee outcomes across providers or establish whether franchising produces better financial results than company-owned expansion. Executives’ statements about the model’s benefits are their views, not independently verified findings. The full financial commitments and terms will vary by company and should be assessed through the relevant FDD and agreement.
Licensing Before Local Openings
The immediate next step for Solenvia’s two franchisees is to complete licensing and onboarding before they begin serving clients. The company has not announced opening dates. Brady’s role includes supporting those processes and developing the company’s franchise operations as it builds out the model.
For prospective franchisees, the next milestones are reviewing the FDD, understanding the fees and operating obligations, and completing the franchisor’s training and launch requirements. The report offers no additional scheduled announcements or timeline for Solenvia’s expansion. Whether the new locations open and develop into revenue-producing operations will provide a clearer measure of how the company’s franchise strategy is progressing.
Key Questions
What is the latest development in home-based care franchising?
Solenvia Caregivers has signed franchise agreements for locations in Florida and Fairfield County, Connecticut. Both are still in licensing and onboarding and have not generated revenue, according to Home Health Care News.
Why are home care companies using franchises?
Franchising lets a provider expand its brand through independent local operators. The company may receive fees and royalties, while franchisees may gain access to training, a business model and brand resources. These are potential benefits described by company executives, not guaranteed outcomes.
What support do franchisors provide to new owners?
Support varies by company. The report says Right at Home provides pre-opening training and continuing operational guidance; Home Helpers assigns a support team to new franchisees for at least their first two years.
Are Solenvia’s new franchise locations earning revenue?
No. Solenvia’s vice president of franchise operations told Home Health Care News that the two locations remain in licensing and onboarding and have not yet brought in revenue.
When will the new locations open?
The report does not give opening dates. The locations must complete licensing and onboarding, and Solenvia has not announced a schedule for when they will begin serving clients.
Source: rss
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