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HomeWell Care Services says it has sold 33 franchise deals so far in 2026, a record for the company, and is on track to finish the year with 40 new owners. CEO Crystal Franz says client acquisition increasingly depends on understanding referral partners’ goals, while the company adds data tools and considers expanding dementia care support.
HomeWell Care Services has sold 33 franchise deals so far in 2026, a record for the home care company, which is targeting 40 new owners by year-end. CEO Crystal Franz told Home Health Care News that growth is continuing even as client acquisition has become more complex, requiring franchisees to understand referral partners’ business goals and patient needs.
The Burkburnett, Texas-based company provides companion care, personal care and specialty care through franchises. It was acquired by private equity firm Main Post Partners nine months before the report. HomeWell also appeared on the 2026 Inc. 5000 list for the sixth consecutive year, according to the report.
Franz described the company’s growth strategy as relying on franchise development, growth among existing owners and recruitment of new high-quality owners. She said demand for home care is strong, but referrals require more than routine outreach. Agencies need to learn what referral partners are trying to achieve, including goals related to patient recovery and hospital readmissions.
HomeWell has formed an exclusive partnership with Trella Health, giving franchisees access to healthcare market intelligence about their local referral landscapes, Franz said. The company also plans to invest in technology with Main Post Partners to support more data-informed decisions. Franz said franchisees’ ability to track and use data will be a priority as HomeWell expands specialty care services.
Data Takes a Larger Role in Referrals
HomeWell’s results point to two pressures shaping its expansion: interest in home care and competition for clients. Franchise sales measure new ownership deals, while agencies still need to build local referral relationships and bring in clients. Franz’s comments suggest that access to referral data is becoming part of that work.
For franchisees, understanding a hospital or other referral partner’s aims could help explain how home care supports patients after discharge. HomeWell’s Trella Health partnership is intended to give owners a clearer view of local markets, though the report does not provide results showing whether the tool has increased referrals or client numbers.
The company is also weighing further dementia care support. If HomeWell adds specialized programs or caregiver licensing recommendations, it could strengthen its care management offering and give local franchises another way to serve families. The scope and timing of any such changes have not been announced.
Growth After Main Post Investment
HomeWell is a franchise provider in the home care sector, which serves people who need assistance at home. The source report says demand is high, but does not provide market-wide figures or compare HomeWell’s performance with named competitors.
The company’s 33 franchise deals represent sales made so far in 2026, and its stated year-end target is 40 new owners. Franz said the brand still has substantial room to expand. The report does not specify how many deals have closed, how many owners are operating, or whether all 40 targeted owners would begin serving clients in 2026.
HomeWell has an existing Alzheimer’s and dementia care support program. Franz said the company is looking at ways to provide further support as the number of older adults with Alzheimer’s and dementia rises. Possible steps she identified included new brand programs and caregiver licensure recommendations; neither was presented as a finalized plan.
““They’re not falling on your doorstep.””
— Crystal Franz, HomeWell Care Services CEO, to Home Health Care News
Plans and Client Results Remain Open
The report does not say how many of the 33 deals have closed, how many clients franchisees have acquired, or what share of HomeWell’s growth is attributable to Main Post Partners’ investment. It also offers no comparison figures for client acquisition or referral performance.
HomeWell has not detailed which technology platforms it will adopt, when they will be introduced, or how Trella Health’s data will be used across franchises. Franz described additional dementia care support as an area under consideration; no new program or licensure policy has been confirmed.
Year-End Franchise Target in Focus
The next stated milestone is HomeWell’s goal of finishing 2026 with 40 new owners. The company’s progress toward that target, along with details about its planned technology investments, will help show how it is carrying out its growth strategy.
HomeWell may also provide more detail on dementia care support and the role of care managers as it develops specialty services. The source report gives no timetable for those decisions or for measuring whether the new market intelligence tools improve client acquisition.
Key Questions
How many franchise deals has HomeWell sold in 2026?
HomeWell told Home Health Care News it had sold 33 franchise deals so far in 2026, a record for the company.
What is HomeWell’s target for the end of 2026?
The company is on track, according to Franz, to finish the year with 40 new owners.
Why does HomeWell say client acquisition is trickier?
Franz said referrals still depend on relationships, but agencies need to understand referral partners’ goals and needs. She cited targets such as patient recovery at home and readmission rates.
What is the Trella Health partnership intended to provide?
HomeWell franchisees will have access to healthcare market intelligence to help them understand local referral landscapes. The report does not provide results on the partnership’s effect on client acquisition.
Has HomeWell announced a new dementia care program?
No. Franz said the company is considering ways to expand support for people with Alzheimer’s and dementia, potentially through new brand programs or caregiver licensing recommendations, but no specific changes have been confirmed.
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